2016 ushered in the rapid development of new wind market, the major brands to increase R & D investment, many brands have entered. Just entered in 2017, the ongoing inter annual haze, so that the attention of the high class of empty air, especially in Beijing, Zhengzhou and other places of the introduction of the policy, so that the new campus has become a hot topic. There is no doubt that the new wind market in 2017 will usher in a new round of opportunities, what kind of brand can stand out, what kind of products will be recognized, how to seize the high ground in the market in 2017?On these issues, Chinese air network reporter deep Enke (Suzhou) limited ventilation system (hereinafter referred to as the "foundation"), an interview with general manager Sun Benqi enke.
For the moment is very hot fresh air system into the campus, Sun Zong believes that the new wind market is the current consumer hot spots, the new campus is a hot spot in the hot. Classroom as a public place, the new air system product requirements is easier to install, the air volume should be enough, the focus of the campus products to solve the problem is the content of PM2.5 and the concentration of carbon dioxide. Sun Zong said that in the just released 2016 China fresh air system is superior in the recommended activities, enker Enke EFU dual power air purification machine won the "top 2016 recommended Youpin campus air system".This honor to Enke more confidence into the campus to promote the fresh air. In enker sales in campus, fresh air revenue accounted for less than 5% in 2014, rising to 12% in 2015, in 2016 than in 2015 doubled again. In the face of the current new campus to accelerate the pace of the sun, Sun said he would actively participate in the application of good products and programs, which make a contribution to the health of students.
The development of the retail market is a hot industry concern, but also he has been trying for years to do. General manager Sun Benqi said, after six years of development, he has initially established more than and 190 domestic flagship stores, specialty stores and shop in shops and other services to our customers. At the same time, the more than and 30 provinces and municipalities in the country to establish a network of our services, sales partners, but also completed a total of more than and 100 commercial real estate projects, has been recognized by the whole market.
In 2017 the market strategy for enker, Sun said, he will continue adhering to the "advanced technology, quality service, reasonable profit, perfect design of customer service, continue to move forward. Specifically, he continued to market service for Zhu Xian, increase investment in the market, the establishment of 1+N sales model, each district is to establish a sales, plus our service personnel to service users.This requires our factory has strong strength, we need to continue to increase the construction market research team building and experiment center in 2017, continue to expand nearly 3000 square meters of new production workshop, built 3 modern production line.
In addition, he will increase the construction of marketing center in 2017, set up training, sales and product display as a marketing service center. In product development, will continue to increase, Enke PM2.5 hot product research and development, launched PM2.5 filter machine, in the heat, energy saving, EC motor, molecular sieve runner products to increase investment, R & D and production.
When it comes to the overall strategy of the sun "Enke, a total of three carriages go hand in hand" told China air network. Sun said that in 2017 will initially establish Enke online sales platform, offline sales platform and project cooperation three carriages, continue to go hand in hand, into the construction of the domestic air market. The first is to continue to deepen the construction of the platform under the line, the basic establishment of the provincial municipalities, prefecture level city as the center, covering the county sales platform to complete the construction of the basic framework. Second, the completion of the online platform Jingdong. Third, to increase cooperation with the well-known domestic developers to establish the construction of strategic cooperation.Enke hopes to further the efforts of the whole team, to create a new journey for the entire industry Enke, fresh air, for the society contribute to greater strength.
